Mobile Application Analytics
All mobile app pro today uses mobile app analytics to track down their app. Still there are major key elements in analytics workflows that are simply flawed. The news is, solution is out there& you probably missed it.
The flaw & big one at that is in the fact that the app analytics professionals sometimes really focus on quantitative analytics for optimization of their apps. Please do not take this wrong but quantitative analytics is an important part for optimizing an app. It can let you know whether the people are leaving your app too shortly. Reason is that they are not signing up.
The answer is in the process of changing your strategies. Including qualitative analytics to the workflow. Quantitative analytics, all together, can help you form the complete image of your app & its users, to identify the main pain factors & user experience friction, also helping you to optimize your app & deliver the ultimate product.
Exploring Qualitative Analytics
Qualitative analytics can be explained by splitting them into two main factors: Heat Maps& User Session Recordings. Let us explain a bit deeper that what they both do.
Touch Heat Maps
The tool takes all of the gestures users do in every single screen of an app, i.e. single tapping, double-tapping or even swiping, then it aggregates these actions to generate a visual touch Heat Map, which allows app professionals to quickly & easily watch where the majority of users are actually showing interest with the app also which parts of an app are ignoring by the users.
User Session Recordings
This tool, User session recordings is a basic feature of qualitative app analytics, which allow app professionals to watch just what their users are doing on the app, as they are progressing throughout their session on the app. Which means every action, every sequence of events, on every screen on the app, gets recorded. Which allows app professionals an unaltered, unbiased view of the user experience.